To gear up for a big recording show with Stereogrove I sat down with a creative team and put together a series of ideas that, with the help of some other talented folks, (namely Matt Butler and the boys of Fort Awesome) allowed us to promote a unique event.
In a nut shell we had a recording to accomplish and no way of affording it, so we hooked up with The Bridge recording studio and set up a live show/tracking and charged admission. We then put a lot of promotional effort behind the show and it worked, the album is now paid for and due out in April/May. Hear are four promotional videos that came along with the huge campaign. These videos also got us mentioned in various blogs for the Boston area.